Tom Hortel
Dream It... Draw It... Build It
Inventor, artist, prototyper, author, humorist and cartoonist with 30 years experience in upstream technologies, new product development and inventive problem solving. Tom spent 23 years within Procter & Gamble across a variety of challenging assignments such as Corporate Visioneering, Systematic Innovation Systems, Consumer Understanding, New Business Development, Trainer of Creative Problem Solving and Upstream Packaging design.
Has spent the past 10 years developing new systems for teaching inventive problem-solving and training disruptive innovation across all age levels, from young children to college students to corporate clients such as Lexis Nexis, Herman Miller and P&G. Tom’s creative mix centers around his unusual blend of both divergent artistic and convergent scientific skills. He holds 16 US patents, and more than 120 global patent publications to date and growing. He has developed hundreds of breakthrough innovations for consumer products, processes, formulations, and technologies. Some of his successful projects/patents include Dryel, Cascade Action Pacs, Tide Buzz Ultrasonic Pen, Downy Triple Concentrate, Fit fruit & Vegatable Wash, Pringles Prints, environmental packaging for liquids and powders, detergent refill packaging, home cleaning robotics, soil release polymers, prill hydration processing, etc.
Specialities
Tom specializes in creative visual communication, technical illustrating, and creating brand imagery and logos that clarify product design and communicate the ideal product message and brand positioning to customers and clients. He’s an accomplished cartoonist and humorist for Cincom System's e-newsletter Expert Access, which publishes regularly to 140,000 readers in over 50 countries. A gallery of his cartoons will soon be available for viewing at www.ZenoV8.com.
Broad expertise across product development, creative problem solving, emerging technology applications, consumer understanding, prototyping, graphic design, brand development and visual communications. Creator of Mind2Market proprietary methods for business and product development. Creator of High5 Inventing, SIP (Systematic Innovation Process) and VizTriz training systems based around Russian TRIZ (Theory of Inventive Problem Solving).
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